The only cask strength Jameson to be available globally, the expression finishes its maturation in Dublin ’s only live Maturation House in the Jameson Distillery Bow Street – celebrating Jameson’s Dublin heritage by returning a part of the production process to its original home in Smithfield.
Distilled and matured at the Midleton Distillery, Co. Cork, Jameson Bow Street 18 Years Cask Strength is the head of the Jameson family. After spending 18 years in a collection of bourbon and sherry casks, the blend of pot still and grain Irish whiskeys has been married together and re-casked in first-fill ex-bourbon American oak barrels for a final six to 12 months in the Maturation House at the Jameson Distillery Bow Street.
‘Marrying’ is a traditional method of re-casking batches of vatted whiskey and re-warehousing it to ensure infusion before bottling. The second batch is presented at 55.1% ABV without the use of chill filtration and will be available in 20 markets from August 2019 at the RRP of €240.
To support the launch, Jameson has partnered with craft Dublin cheesemonger, Loose Canon, to inspire discerning whiskey drinkers to embark on a journey of flavour discovery through whiskey and cheese matching with the Jameson 18 family this St. Patrick’s Day. Each born from a traditional craft production method using careful maturation and offering complex and powerful flavour profiles, Jameson has created a suite of whiskey and cheese pairings and matching principles to encourage Jameson drinkers to get creative this March.
Billy Leighton, Master Blender at Midleton Distillery, commented: “I’ve long had the unique luxury of being able to taste Jameson straight from the barrel at cask strength. With Jameson Bow Street 18 Years Cask Strength, I’m thrilled that Irish whiskey fans around the world can experience the full intensity of our whiskey or add a few drops of water to enjoy it at their own preferred strength.
“As a tribute to the Jameson distilling legacy in Smithfield, we’ve introduced some methods that would have been employed in days past. The final maturation period in Bow Street is our nod to the traditional “marrying” method. We’ve put our own Jameson stamp on it by using first-fill bourbon barrels, whereas the traditional approach would be to use casks multiple times. I like to think of the whiskey getting engaged in Midleton and then “married” in Dublin!”
Simon Fay, International Marketing Director at Irish Distillers, added: “While Jameson’s approachability has been key to its success, we had an opportunity with the launch of Jameson Bow Street 18 Years Cask Strength last year to reinforce the more serious whiskey side of the brand’s heritage. Consumers are looking for increased choice in style and quality in Irish whiskey and Jameson, as the category leader, is committed to satisfying this appetite.
“On top of that, our research shows that consumers are increasingly looking for brand experiences and the reaction that we have had from consumers that have been able to experience the sounds, aroma and aura of a functioning maturation room in the heart of Dublin has been phenomenal. Our doors are open and we look forward to welcoming even more whiskey fans to taste a piece of whiskey history.”
Jameson Bow Street 18 Years Cask Strength is presented in a premium bottle design that truly reflects the quality and rarity of the liquid within. The bottle features 18 facets, one for each year of maturation, and the wooden presentation box celebrates the traditional pot stills used during the production process. In addition, a unique copper coin located underneath Jameson Bow Street 18 Years Cask Strength bottles provides Jameson fans with access to an exclusive online portal where they can delve deeper into the story of the whiskey which bears the Bow Street name.
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