Becky Paskin, Editor of Scotchwhisky.com and Georgie Bell, Global Whisky Specialist, have partnered to launch #OurWhisky – a new movement designed to challenge perceptions of the stereotypical whisky drinker.
This is the world’s first campaign to unite the global whisky industry and whisky lovers in a combined bid to dispel common myths of who modern whisky drinkers are.
Although the consensus within the industry is that whisky is a drink with widespread appeal, the perception remains among many consumers that whisky is still a “man’s drink” – an opinion perpetuated by decades of male-oriented advertising.
As an on-going global project, #OurWhisky aims to showcase the inclusiveness of whisky and the diversity of its drinkers through a photographic social media series, launching on 6th March in the run-up to International Women’s Day (on 8th March).
Award-winning independent Scotch whisky distiller, Loch Lomond Group, has agreed a prestigious, five-year partnership with The Open, golf’s original championship for its Loch Lomond Whiskies brand.
The partnership with The R&A includes support of the Ricoh Women’s British Open and will showcase globally the full range of Loch Lomond Whiskies. It also means the distiller’s innovative and exciting range of single malts will become “The Spirit of The Open”.
Known as “The One”, The Open is the most international of the major championships with qualifying events across five continents. The Championship is also broadcast to 600 million households in almost 200 countries around the world.
Sir Sean Connery is named the Scot most people want to share a dram with in Spirit of Speyside Whisky Festival poll
James Bond actor Sir Sean Connery is the Scot that most Britons would like to share a dram with, according to a new YouGov poll for the Spirit of Speyside Whisky Festival. The research revealed that 22% of people would prefer him as a drinking partner over historical figures and fellow stars from the world of Scottish entertainment, sport, and politics.
This is the 2nd part of the Strong International Whisky Women.
Different questions are answered in this second part. If you missed the 1st part (what is a fabulous read) It’s just one mouse click away.
Strong Whisky Women, it’s impossible to imagine the world nowadays without the lovely whisky ladies.
A post in honor of International Women of Whisky Day, May 3. Women over the world answered questions I’ve send them. And today it’s ready for spreading.
I can’t post everything, that would be to much.
This means it will be a short serie about Whisky Women with lovely quotations.
Without women, whisky may not exist, that’s the key of this book. As a woman, you can imagine that I was excited, to read this book.
“Whiskey Women: The Untold Story of How Women Saved Bourbon, Scotch, and Irish Whiskey”