Becky Paskin, Editor of Scotchwhisky.com and Georgie Bell, Global Whisky Specialist, have partnered to launch #OurWhisky – a new movement designed to challenge perceptions of the stereotypical whisky drinker.
This is the world’s first campaign to unite the global whisky industry and whisky lovers in a combined bid to dispel common myths of who modern whisky drinkers are.
Although the consensus within the industry is that whisky is a drink with widespread appeal, the perception remains among many consumers that whisky is still a “man’s drink” – an opinion perpetuated by decades of male-oriented advertising.
As an on-going global project, #OurWhisky aims to showcase the inclusiveness of whisky and the diversity of its drinkers through a photographic social media series, launching on 6th March in the run-up to International Women’s Day (on 8th March).
A while ago I received two samples with whisky from the Benromach Distillery. It took a while before nosing and tasting these two friends! But finally I found some time to enjoy these two buddies. Two best friends forever.
The 10 yr old buddy, I tasted and shared the tasting notes before. I have tom admit that they are mostly the same when it was before, but with a small difference! The 15 yr old buddy however, completely new! Exciting isn’t it. Continue reading