A surge in demand for tickets for the Spirit of Speyside Whisky Festival generated sales of £209,449 in the first 24 hours of release – with 173 events completely selling out in that time. Ticket sales hit a high, beating last year’s total by more than £55,000, and making it another record-breaking launch for the festival.
Whisky lovers snapped up the opportunity to gain behind-the-scenes access to distilleries that are not usually open to the public, as well showing strong demand for dining events, VIP experiences and connoisseur tours. Ticket sales went live at 12 noon on Tuesday, February 5. The first hour was frenetic, with a spend of £170,492 and 95 events selling out in that period.