#OURWHISKY launches to illiustrate the face of the modern whisky drinker

Becky Paskin, Editor of Scotchwhisky.com and Georgie Bell, Global Whisky Specialist, have partnered to launch #OurWhisky – a new movement designed to challenge perceptions of the stereotypical whisky drinker.

This is the world’s first campaign to unite the global whisky industry and whisky lovers in a combined bid to dispel common myths of who modern whisky drinkers are.

Although the consensus within the industry is that whisky is a drink with widespread appeal, the perception remains among many consumers that whisky is still a “man’s drink” – an opinion perpetuated by decades of male-oriented advertising.

As an on-going global project, #OurWhisky aims to showcase the inclusiveness of whisky and the diversity of its drinkers through a photographic social media series, launching on 6th March in the run-up to International Women’s Day (on 8th March).

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