Craftwork, the recently established sales, marketing and distribution agency, has this week announced a new partnership with HYDE Irish Whiskey to distribute its range of special release and limited edition Irish whiskeys across the UK.
Craftwork has enjoyed a number of early successes built on the team’s in-depth knowledge and experience of the UK market and Craftwork MD Jeremy Rockett believes HYDE is a perfect fit for their growing portfolio:
“Our selective approach to partnering with high-quality spirits brands has enabled us to open a number of new trade accounts, and take significant orders from the on-trade, wholesalers, e-commerce channels, as well as the traditional large UK retailers and HYDE’s premium whiskeys really complement our portfolio.”
