Craftwork, the recently established sales, marketing and distribution agency, has this week announced a new partnership with HYDE Irish Whiskey to distribute its range of special release and limited edition Irish whiskeys across the UK.
Craftwork has enjoyed a number of early successes built on the team’s in-depth knowledge and experience of the UK market and Craftwork MD Jeremy Rockett believes HYDE is a perfect fit for their growing portfolio:
“Our selective approach to partnering with high-quality spirits brands has enabled us to open a number of new trade accounts, and take significant orders from the on-trade, wholesalers, e-commerce channels, as well as the traditional large UK retailers and HYDE’s premium whiskeys really complement our portfolio.”
An evening of whiskey, you can’t Hyde anymore. Hyde is a presidential quality Irish whiskey, celebrating the inaugural appointment of Ireland’s very first president Douglas Hyde & the establishment of the Irish Free State in 1922.
Each Hyde bottle carries an unique bottle identification & batch number allowing it to be traced right back to its original wooden cask & fill date.
Hyde, an Irish whiskey named after an Irish poet and the man who served as the first President of Ireland from 1938 to 1945,Douglas Hyde.
The name Hyde reminded me of the 70’s show though. Steven to be precise, the one with the curls and fantastic sense of humor who lives down in the basement. More a beer man I think, but maybe he had a weak spot for whiskey. Irish I hope.