Mackmyra launches a whisky exclusively for the travel retail-market

Mackmyra Expedition

Mackmyra launches Expedition, a limited edition Swedish single malt whisky produced exclusively for the travel retail market. Expedition honours the craft of whisky making and the pursuit of new and inspiring discoveries.

Expedition is an elegant single malt whisky with a hint of light, spicy smoke. It is mostly matured in bourbon casks as well as Swedish oak casks that have held Swedish cloudberry wine for some months, giving the whisky a unique Swedish mark.

The travel retail market is huge, and with this unique, exclusive product, we are taking our first steps out into that global market, says Lisa Collins, travel retail manager at Mackmyra.

Expedition is a whisky of great balance and complexity with tones of soft vanilla, fruit, soft toffee and cloudberries. There is a mild, smoky spiciness on the finish with some soft tobacco leaf, liquorice and dried herbs.

Expedition reflects Mackmyra’s Swedishness and originality. It is perfect for the international whisky drinker who is looking to experience Swedish flavours,continues Lisa.

  • Alcohol: 46.1% ABV
  • Volume: 500 m

Expedition celebrates the whisky craft and the never ending search for new and inspiring expressions. Their philosophy is simple, they want to make whisky that will take you on a journey to discover things you didn’t know you like. Visit the website for more information and to see if you are ready for a new expedition in your life.

Source: mackmyra.se

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