Craftwork, the recently established sales, marketing and distribution agency, has this week announced a new partnership with HYDE Irish Whiskey to distribute its range of special release and limited edition Irish whiskeys across the UK.
Craftwork has enjoyed a number of early successes built on the team’s in-depth knowledge and experience of the UK market and Craftwork MD Jeremy Rockett believes HYDE is a perfect fit for their growing portfolio:
“Our selective approach to partnering with high-quality spirits brands has enabled us to open a number of new trade accounts, and take significant orders from the on-trade, wholesalers, e-commerce channels, as well as the traditional large UK retailers and HYDE’s premium whiskeys really complement our portfolio.”
HYDE Irish whiskey is family run business and a true celebration of Ireland’s unique history, heritage and provenance. The firm was named in honour of Ireland’s very first president, Douglas Hyde and hand selects only the very finest whiskeys, which they then finish in vintage oak casks, sourced from distilleries and bodegas around the world.
Conor Hyde commented: “This is an important moment for us, the global market for Irish Whiskey is continuing to grow and it’s imperative to have a complex market, like the UK, represented in an agile and considered way. We are pleased that the team at Craftwork will get under the skin of our brand and drive the strategy forward.”
Jeremy Rockett, Craftwork’s MD has said: “HYDE Irish Whiskey’s excellent reputation precedes itself and, while the brand already has a foothold in the UK market, we have ambitions to take it to the next level. We believe we can build significant demand for HYDE with a wider community of drinkers including a younger, new generation of whiskey connoisseurs.”
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