Chivas Celebrates the skill of master bartender with exclusive new cocktail competition

As the world’s first luxury Scotch whisky, recognised by modern gentlemen around the globe for its exceptional quality, timeless style and exclusivity, Chivas Regal deserves a place in all the world’s finest bars.

Chivas MastersChivas Regal is aiming to spread this message amongst the bartender community this year as it launches a bartender engagement programme, The Chivas Masters.  Over the coming months, Chivas will roll out a global five year programme, The Chivas Masters which will challenge the world’s finest bartenders to ‘travel back through time’, re-discovering the classic cocktails of the past and giving them a modern interpretation with Chivas. The Chivas Masters is a truly international competition that will have a presence in every major region globally. Follow #Chivasmasters to be a part of the journey.




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